Social Media FTW During Super Bowl XLVII Blackout
Social media and real-time marketing stole the Super Bowl as brands took to Twitter when the lights went out, and beat TV ads with earned media impressions and buzz.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Aereo + Roku: Broadcast TV Live Streams and DVR Capabilities Arrive on Connected Device
2013 is already shaping up to be the year of the cord-cutter as connected devices, apps and streaming services are expanding their product offerings almost weekly. During CES, Time Warner Cable launched on Roku. This week, social was buzzing with news that HBOGo would soon arrive on Apple TV, Netflix premiered its first original series, “House of Cards,” and Amazon won exclusive rights to all episodes of Downton Abbey. Then today came game-changing news that Roku and Aereo have partnered on a new channel app on the former’s connected device.
Aereo is the new kid on the block and definitely the loudest. Launched exclusively in NYC as an iPad app in Feb. 2012, it offers HD quality live streams and DVR recording capabilities of broadcast nets CBS, NBC, Fox, ABC, The CW, and PBS — which landed them in court. In a surprise that sent shockwaves across the TV industry, they won against the major networks as an injunction was rejected by the presiding judge. Just a year later, Aereo has announced planned rollout in 22 new cities including Chicago, Boston and Miami, but not Los Angeles. They’ve expanded their offering to include syndicated content from several partners, but broadcast programming and the DVR remain the big hook.
Netflix Original Series House of Cards Premieres
Have you watched or will you watch House of Cards on Netflix? All at once? What did you think? Let us know in the Comments section below.
7 Creative Examples of How TV Brands Are Using Vine
From Lost Remote
AD: Twitters week-old app Vine is taking off, fast. With the ability to post right to Twitter, it offers a creative way for brands to create and share engaging rich media content that can go viral. Vine taps into a wildly popular consumer behavior in social – creating and sharing animated gifs. With access to endless amounts of video content, entertainment brands as a whole are poised to benefit immensely from this new app.
Although Vine is a social network within an app, the Twitter connectivity opens up endless possibilities outside the platform, which early reports indicate skews very young. Brands can use it to create content for Twitter first, embed those Tweets across their digital ecosystem, and focus on growing Vine fans later if the app’s demo matches their desired target.
The beginning. #loop vine.co/v/b1maztKQguh
— jimmy fallon (@jimmyfallon) January 31, 2013
Click the volume icon for sound.
Excerpt: Twitter debuted its video app a week ago, and we’re starting to see some creative experiments by TV brands, both local and national. As we noted in last week’s story, Vine restricts clips to 6 seconds and requires you to shoot it with the iPhone — no way (yet) to import clips into the app. With those limits, some TV brands are giving it a swing. Without further ado, here are a few examples we’ve gleaned.
Read the full post on Lost Remote
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