Today’s Bytes

Posted by ad on Aug 11, 2011 in Around the Net | 0 comments

Avoiding Summer Reruns (MediaPost Pulichations)

As an industry and as viewers, even three-plus decades later, we generally still look to the fall to start the TV programming, marketing and sweep process anew.

Online video, on the other hand, knows no season, taking few breaks for wiffle ball games or barbecues. comScore recently released June 2011 estimates for online video consumption in the U.S., reporting an all-time high in viewing sessions, at over 6.2 billion for the month.

As these figures suggest, when broadcast and cable wells run dry, consumers still seek alternatives, most notably through ad-supported online channels as well as iTunes, Amazon, Vudu and the myriad of Netflix outlets. “Cord cutting” debate aside, consumers now take these alternative video options very seriously. When recent Netflix price hikes turn millions of customers apoplectic, threatening to riot in the streets, we know there’s been a behavioral shift. Recent Sandvine data tells a similar story, reporting nearly 30% of downstream traffic dedicated to Netflix during peak periods.

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