About Ashmi Elizabeth Dang
@AshmiNYC
I am an award-winning digital marketer, specializing in entertainment, where I’ve worked in the digital space for 10 years.
Throughout my career, I’ve sought ‘what’s next’ as the core of my work and held creative roles at top companies including HBO, Capitol Records, Warner Music Group, and Interscope Label Group.
Fascinated by all that technology has to offer, I love exploring the changing ways people communicate, trying out emerging platforms that support that evolution, and looking for ways to develop engaging experiences connecting entertainment, digital media, advertising and marketing strategies.
In 2002, I started writing online before launching my own website, Screen*Play (2005-2007). It began as a site about pop culture from an industry insider, but slowly grew into what is my area of expertise – the intersection of entertainment, new media and technology.
BY:AD is the hub of all that – the cumulative efforts of my activities as a digital strategist, new media & technology enthusiast, and fan of pop culture.
Thanks for visiting BY:AD…Enjoy!
Specialties
Clients & Projects
Overview of Clients & Projects
2012
- Lead digital strategist: Interior Therapy (Bravo) and Around the World in 80 Plates (Bravo)
- B2B re-design strategic consultant, BuzzMedia
- Digital strategy consultant, recording artist Judith Hill
2011
- Lead digital strategist: Top Chef: Texas (Bravo)
- Machine Shop Marketing: Spider-Man 4 (Sony Pictures) & Total Recall (Sony Pictures) Comic Con 2011
- Machine Shop Marketing: Shark Night 3D (Relativity Media) Comic Con 2011
- Grammy-Nominated Artist Shiny Toy Guns
- ‘nPlay Foundation
- Dom & Ruby UK Spring Summer ’11
- The Atkin Report
2010
- HBO Go Verizon Product Launch
- HBO The Pacific (Affiliate Media Strategy)
- HBO Black History Month (Media Strategy)
- HBO Big Love (Affiliate Media Strategy)
- B&C/Multichannel News “TV Everywhere” Conference: Eric Kessler/HBO Co-President Keynote Presentation (Design)
- Phathom.com
- Dom & Ruby UK Autumn Winter ’10
- Machine Shop Marketing: The Green Hornet/Comic Con (Sony Pictures)
- Machine Shop Marketing: Mattel/Comic Con
- Machine Shop Marketing: Michael Jackson’s This Is It (Sony Pictures)
- Vuguru / The Tornante Group
- Tunaverse Cinq App
2009
- HBO Go Brand & Product Marketing Strategies
- HBO Go Comcast/Fancast Product Launch
- HBO on Broadband Brand & Product Marketing
- HBO The Pacific Miniseries Marketing Strategy Keynote Presentation (Design)
2008
- HBO John Adams: Historic American Journey (CTAM Award On Demand/Cross Platform Case Study Competition)
- HBO True Blood: They Live Among Us Promotion/Facebook App (CTAM Silver Mark Award)
- HBO on Broadband Marketing Site Strategy & Development
- HBO on Broadband Time Warner Cable/Road Runner Product Launch
- HBO & Cinemax Branded Partner Video Channel Strategy & Design
2007
- HBO & Cinemax Shortform Content Distribution Strategies
- HBO Free on Demand Content Distribution Strategies
- HBO & Cinemax Branded Partner Microsite Strategies
- HBO Entourage Making Medellin the Game Promotion & Creative Strategies
- HBO Justin Timberlake FutureSex/LoveShow Promotion & Online Marketing Strategy
- HBO on Broadband Brand & Product Development
Additional Experience
- HBO Mobile Brand, Marketing & Product Strategies (2006)
- HBO Tech Mentor (2006)
- HBO B2B eStore Product Strategy (2006)
- HBO Affiliate Broadband Pack Affiliate B2B Portal Strategy & Launch (2005)
- Cinemax Summer of Heroes Online Strategy (2005)
- HBO Affiliate Broadband Pack: Shortform Content Distribution Tactic Launch & Strategy (2004)
- HBO HD Re-Branding Strategy (2004)
- Cinemax The Matrix – Are You the One? Campaign & Online Strategies (2004)
- HBO Spotlight Newsletter Editorial, Stakeholder & Creative Strategies (2003)
To see my work, submit your request here.
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