Social media and real-time marketing stole the Super Bowl as brands took to Twitter when the lights went out, and beat TV ads with earned media impressions and buzz.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
From Lost Remote
AD: Twitters week-old app Vine is taking off, fast. With the ability to post right to Twitter, it offers a creative way for brands to create and share engaging rich media content that can go viral. Vine taps into a wildly popular consumer behavior in social – creating and sharing animated gifs. With access to endless amounts of video content, entertainment brands as a whole are poised to benefit immensely from this new app.
Although Vine is a social network within an app, the Twitter connectivity opens up endless possibilities outside the platform, which early reports indicate skews very young. Brands can use it to create content for Twitter first, embed those Tweets across their digital ecosystem, and focus on growing Vine fans later if the app’s demo matches their desired target.
The beginning. #loop vine.co/v/b1maztKQguh
— jimmy fallon (@jimmyfallon) January 31, 2013
Click the volume icon for sound.
Excerpt: Twitter debuted its video app a week ago, and we’re starting to see some creative experiments by TV brands, both local and national. As we noted in last week’s story, Vine restricts clips to 6 seconds and requires you to shoot it with the iPhone — no way (yet) to import clips into the app. With those limits, some TV brands are giving it a swing. Without further ado, here are a few examples we’ve gleaned.
Read the full post on Lost Remote
From: TechCrunch
AD: Content is king, but so is context. By expanding Tweet embeds to include more rich media and by making the process easier, Twitter expands their digital footprint wherever content is embedded and provides great value for those who do it. As users identify Tweets that perform extremely well, they can quickly move it to a website. And, the embed brings all the original functionality of a Tweet with a Follow button front and center, directly connecting earned and owned spaces through embedded content.
Excerpt: Twitter didn’t have the best day yesterday, in fact, it hasn’t had the best week when it comes to keeping its service running without issues. Today’s announcement might explain a little bit about why the site has been acting oddly. Whenever a change happens to one of Twitter’s products, it’s usually tipped off by some sort of issues introduced with the new code leading up to its launch.
The company announced today that it has tweaked its embeddable tweets product to include more content. Why would you embed tweets? Well, the company frowns upon screenshots, especially when you’re including a tweet in a post.
In addition to embeddable tweets, Twitter also serves up widgets of streams, which they launched last September.)
Read the full article on TechCrunch
More media for your site: #Twitter Updates Embedded Tweets To Include More Content, Context, Speed And Ease Of Usebuff.ly/YkYXMF
— Ashmi Elizabeth Dang (@AshmiNYC) January 22, 2013
From: Social TV Digest
AD: Film, TV, and music are likely to be the most obvious use cases for Facebook’s new people-powered search engine (in super limited beta) as topics most are already inclined to ‘like’ and engage with on the platform. But, this new search requires a change in behavior and the desire to slice and dice friend data in this new way.
Many apps like one of my favorites, Fanhattan, already provide users ways to discover this type of information while providing more value than just information. Google has seen slow adoption of its +1 button, and Search, Plus Your World social search features, so I expect we will see something similar here…when we all finally get into the beta.
Click to Expand: Graph Search: Search Bar
Excerpt: Combining search with the social graph could create Social TV’s new recommendation engine
This week, Facebook launched a limited beta release of Graph Search, an improvement to Facebook’s search tool. The social network touts it as a new way to search, enabling people to find information through the filter of their friends and the things they care about. If you haven’t done so already, go to facebook.com/graphsearch to get on the waitlist.
Once you get access to the beta release, you’ll be able to start searching a subset of Facebook social graph content, across four main areas — people, photos, places, and interests. Interests include TV-related queries such as: “tv shows my friends like,” “friends who live in Chicago and like Shameless,” or “people who like The Bachelor and live nearby.”
It’s important to highlight that Facebook’s vision for search is quite different from Google. A web search takes a keyword or phrase and gives you back a series of links that might be what you’re looking for. While Facebook Graph Search will strive to display a more relevant, personalized answer culled from what your friends, and their friends, have shared on Facebook.
Read full post on Social TV Digest
From The Guardian UK
AD: Leveraging a film’s advocate and putting their words in an actual ad. #genius
Excerpt: Film critics have just endured another blow to their fragile self-esteem. It has long been movie distributors’ practice to slather their posters with adoring quotes from reviewers, along with the traditional migraine-rash of stars. But now the trend is just to use praise from regular cinemagoers on Twitter. The press ad for The Impossible, about a tourist family caught up in the 2004 tsunami, uses one critic’s quote –from me, since you ask – but the other quotes are Twitter praise: “One of the best films I’ve seen #incredible #lovedit” – @Browning_33 “Such a great movie, makes you look at what is actually important in life” – @katie_m_kelly.
P.S. I too loved The Impossible
Read full post on The Guardian UK